Brand · Food & agriculture · 2026

Hektar

One farm. Four hundred families. Zero middlemen.

Brand identity
Packaging
Local marketing

The concept

Hektar is a regenerative farm outside Tirana converting from wholesale vegetables to a direct community model: weekly harvest boxes, an on-farm shop day, and standing orders for six restaurants. The brand turns soil practice into shelf language — every box states the parcel it came from and what that hectare is doing next season. Revenue: subscriptions, farm-day retail, restaurant contracts.

Who it’s for

Urban families within 40 minutes of the farm, plus chefs who want provenance they can name.

400: Weekly boxes at capacity
6: Restaurant standing orders
12: Parcels with their own stories

Brand direction

GroundedGenerousSystematicLocal-proud

Agricultural modernism: seed-catalogue typography, field-map geometry, and a palette lifted from chard, soil and squash. The grid motif is literal — the farm's parcel map becomes the identity system, with each hectare numbered and color-coded across packaging, signage and the harvest email.

Visual identity

Field Cream

#eef0e2

Canvas

Chard Green

#3e6b2f

Accent

Topsoil

#26331f

Type

Squash

#c96f2c

Seasonal pop

Display type

Hektar

Sentient — sturdy serif with seed-catalogue warmth

Text + system

General Sans — labels, tables, box slips

Parcel numbers (H-01…H-12) are set like map coordinates and double as product SKUs.

Voice

A farmer who keeps good records: concrete, seasonal, never precious.

REF · Agricultural modernism — field-map geometry, seed-catalogue serif, chard-and-soil palette.

Homepage & product interface

Screen 01 · Field journal

hektar.al/journal/parcel-h07

HEKTAR FIELD JOURNAL

Parcel H-07 · Week 41

The hectare that feeds Thursday

H-07 came out of cover crop in March. This week it fills 180 boxes with chard, leeks and the last of the peppers — here is what it cost the soil, and what it gave back.

H-07 on harvest morning · chard rows 4–11

Rotation is the whole trick. H-07 spent last winter under vetch and rye, which is why the chard this autumn needed no feed at all. We counted worm casts on a wet Tuesday — forty-one per square metre, our best score yet.

“Provenance is not a sticker. It is a map reference.”

Next season this parcel rests. Boxes will lean on H-03 and H-09, and the journal will follow the cover crop instead. Subscribers voted for field beans. The chefs voted for anything they can pickle.

Field journal. The brand's engine is editorial: each parcel gets a story page that doubles as provenance for boxes and menus.

Campaign system

Screen 02 · Local launch campaign

Local launch campaign. Market-day posters and social tiles share one grid: parcel number, plain claim, box CTA.

Marketing angle

Radical specificity beats organic clichés: never say 'fresh and local', say 'Parcel H-07, picked 06:40, forty-one worm casts per square metre.'

The campaign

"Meet Your Hectare" — a 6-week local push: parcel-coded posters at markets and schools, WhatsApp broadcast for box subscribers with the week's parcel story, and a first-Saturday farm day where families walk the exact rows their box came from. Restaurants get parcel cards for their menus.

Market & school postersWhatsApp broadcast listInstagram parcel storiesRestaurant menu partnerships

Headline directions

“This chard has an address.”

“Subscribe to a hectare, not a supermarket.”

“Saturday: walk the rows your dinner grew in.”

What Limited Labs built

01Full identity: parcel-map mark, H-series numbering, seed-catalogue type system
02Packaging suite: box slips, parcel cards, market signage
03Field Journal editorial format powering provenance content
04Local campaign system: posters, WhatsApp cadence, farm-day playbook
05Restaurant partnership kit with menu provenance cards

Service demonstrated

Brand

Brand identity systems — an identity that is also an operating system: the parcel grid organizes packaging, content, and sales channels alike.

Explore this service

Work 04 of 25

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