Local SMB Campaign
Q2 2026
- Meta Ads
- Content
- Strategy
A local growth engine: offer structure, creative system, and weekly learning cadence so ad spend turns into booked demand—not noise.
01 / Challenge
Tight geo + limited budget means every creative and audience test has to teach something useful within days, not months.
02 / Approach
We built a simple funnel narrative, three repeatable ad angles, and a reporting rhythm that forces decisions: keep, fix, or kill.
03 / Deliverables
- Offer + landing alignment map
- Creative matrix (angles × formats)
- Weekly optimization checklist
- Lead follow-up script templates
04 / Systems
- Meta Ads structure
- UTM + event naming
- Monthly content batching
- KPI dashboard (lightweight)
05 / Results
Placeholder learnings—replace with CPL, response rate, and revenue impact once campaigns have run.