Experience · Travel · 2026

Meridian

Small expeditions to the edges of the map.

Brand identity
Interactive web
Marketing

The concept

Meridian designs and sells small-group expeditions — twelve a year, twelve guests each — to remote, hard-to-reach places, sold as an immersive cartographic web experience. Each expedition is a scroll-driven map story: the route, the elevation, the days, the people. Booking happens inside the journey. Revenue: high-margin trip fees plus a members' waitlist with priority access to sold-out departures.

Who it’s for

Affluent, curious travellers who value rarity and story over resorts and checklists.

12×12: Departures × guests
Once: Each route runs a single time
Waitlist: Members-first demand engine

Brand direction

AdventurousRefinedStoriedRare

Explorer-society cartography. Deep forest and topographic-line motifs, cream paper overlays, an expedition-club serif and a burnt-orange accent like a route drawn on a map. The site behaves like an interactive atlas — you trace each route across terrain as you scroll. It feels like a leather field journal turned into a website.

Visual identity

Deep Forest

#0d1512

Canvas

Route Orange

#d98a3d

Accent

Moss

#5f8f6e

Secondary

Parchment

#eee7d6

Type

Display type

Meridian

Zodiak — expedition-club serif

Text + system

General Sans — itinerary and booking UI

Coordinates and elevations set in mono; the route accent traces across the page as you scroll each journey.

Voice

A seasoned expedition leader: understated, precise about terrain and risk, romantic about the place.

REF · Cartographic expedition editorial — topographic lines, deep green + cream, explorer-society type; Kinfolk × National Geographic.

Homepage & product interface

Screen 01 · Expedition map story

meridian.travel/expeditions/albanian-alps

MERIDIAN · EXPEDITION Nº 07

The Accursed Mountains · 8 days · 12 guests

Where the map still has edges

A traverse of the Albanian Alps on foot and by mule — three valleys, two mountain passes, and villages that see a dozen outsiders a year. Twelve guests, one departure, September light.

Valbona → Theth pass · day 4, 1,812m

We move slowly on purpose. Days are eight to fourteen kilometres, elevation earned rather than driven, and every night is a family guesthouse where dinner is whatever the valley grew that week. The route is drawn to reach places the roads never did.

“You don't book a trip. You take one of twelve seats to a place with edges.”

Twelve guests is not a marketing number, it is the number a single mountain guesthouse can host well. It is why departures sell out and why we run each expedition only once. If September fills, the members' waitlist gets first refusal on next year.

Expedition map story. Each expedition is a scroll-driven atlas — route, elevation and days unfold across the terrain, booking embedded.

Key product screen

Screen 02 · Expedition atlas

Expedition atlas. The homepage is a living atlas — twelve journeys a year, each a route you can trace before you commit.

Marketing angle

Rarity is the product: 'twelve guests, once a year' sells the opposite of mass tourism. The interactive map story does the emotional selling that a listings page can't.

The campaign

"The Edges of the Map" — a slow-media launch: each expedition released as a cinematic map story and a printed field-note booklet for members. Field films of past departures drive a members' waitlist; scarcity (single departures, 12 seats) does the converting.

Instagram/YouTube expedition filmsMembers' printed field notesTravel & design pressReferral from past guests

Headline directions

“Twelve seats. One departure. Then it's a story you missed.”

“Trace the route before you take it.”

“The edges of the map are still bookable.”

What Limited Labs built

01Cartographic brand identity and expedition-club art direction
02Interactive, scroll-driven map-story web experience
03In-journey booking with single-departure scarcity
04Members' waitlist and printed field-note format
05'The Edges of the Map' slow-media launch campaign

Service demonstrated

Product Lab

Interactive storytelling & experience design — a narrative, map-driven web experience where the journey itself is the interface and rarity is the conversion mechanic.

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Work 24 of 25

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