E-commerce · Luxury florals · 2026

Pétala

Flowers as objects, not bouquets.

  • Brand identity
  • E-commerce
  • Art direction

The concept

Pétala is a luxury florist positioned like a fashion house: seasonal 'collections' instead of a permanent catalogue, numbered signature arrangements treated as design objects, and a same-day couriered experience for a high-end urban clientele. It sells to individuals for occasions and to hospitality/events on retainer. Revenue: premium single orders, corporate/hospitality contracts, and a standing-order subscription.

Who it’s for

Affluent individuals marking occasions, plus design hotels and event planners wanting a signature floral partner.

×4/yr
Seasonal collections
€185
Signature price point
Retainer
Hospitality revenue base

Brand direction

OpulentSculpturalRomanticEditorial

Chiaroscuro couture. Deep forest-green darkness with dramatic single-source light on blush petals, a high-contrast serif, and gold used like a couture label. Photography is the product — moody, sculptural, almost Dutch-master. The identity treats each arrangement as a named, numbered edition.

Visual identity

Deep Fern

#0f1a12

Canvas

Petal Blush

#e6a4b4

Accent

Gilt

#caa46a

Label gold

Bone

#f3ede4

Type

Display type

Pétala

Zodiak — dramatic high-contrast serif

Text + system

General Sans — restrained commerce UI

Arrangement names are set in italic serif with a numbered edition mark, e.g. 'Vesper — Nº 02'.

Voice

A couturier of flowers: evocative but precise, names each piece, never says 'pretty.'

REF · Luxury botanical editorial — chiaroscuro florals, forest green + blush, couture-house restraint.

Homepage & product interface

Screen 01 · Collection storefront
Collection storefront. Sold like fashion: a seasonal collection of named, numbered arrangements shot as sculptural objects.

Product detail

Screen 02 · Arrangement page
Arrangement page. Each arrangement is a design object with stems listed like materials, delivery windows, and a vase edition.

Marketing angle

Reframe flowers from perishable gift to collectible object: a Pétala arrangement is a numbered piece by an atelier, worth photographing and worth its price.

The campaign

"The Collection Drops" — treat each seasonal collection like a fashion release: a lookbook film, a private preview for standing-order clients and hospitality partners, and editorial stills seeded to interiors and lifestyle press. Occasion moments (Valentine's, holidays) become limited editions.

Instagram lookbook + ReelsHospitality & events partnershipsInteriors/lifestyle pressStanding-order concierge email

Headline directions

“This season's collection is composed, not arranged.”

“A florist that names its work.”

“Nº 02 of the Autumn Collection, at your table by tonight.”

What Limited Labs built

  • 01Fashion-house brand identity with numbered-edition system
  • 02Collection-based e-commerce with same-day courier flow
  • 03Object-led product pages (materials, longevity, vessel editions)
  • 04Photographic art direction and seasonal lookbook format
  • 05'The Collection Drops' launch and hospitality-partner program

Service demonstrated

Brand

Brand identity + luxury commerce — elevating a commodity category into a premium, editorial product experience through positioning and art direction.

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Work 14 of 25

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