Product · Design objects · 2026
Lucerna
Light, designed to be looked at even when it's off.
- 3D product showcase
- Brand identity
- E-commerce
The concept
Lucerna is a design-lighting brand selling a small line of sculptural lamps as collectible objects. The commercial challenge — lighting is hard to sell online because you can't feel the glow — is solved with a real-time 3D product experience: rotate each lamp, dim it from warm to bright, and see the light fall in a rendered room before buying. Revenue: premium DTC sales plus trade/architect accounts.
Who it’s for
Design-led homeowners, interior designers and architects specifying statement lighting.
- 3D
- Configurator as hero
- €1,240
- Flagship object price
- Trade
- Architect spec channel
Brand direction
Volumetric warmth. Near-black galleries where the product's own amber glow is the only light, a refined serif, and a 3D-first experience that makes the screen feel like a showroom. Restraint everywhere except the light itself. The lamp is photographed off as often as on — form first, function second.
Visual identity
Gallery Black
#0b0a09
Canvas
Warm Glow
#f0a94c
Accent / light
Ember
#c8752a
Depth
Alabaster
#f1e9dc
Type
Display type
Lucerna
Fraunces — refined serif with optical warmth
Text + system
General Sans — quiet spec and cart UI
Product names set in serif; the accent amber is used as if it were light spilling from the fixture.
Voice
A design gallerist: talks about form, material and light temperature; lets the object speak.
REF · Premium product cinema — near-black rooms, volumetric amber light, 3D-hero configurator; Apple × Flos.
Homepage & product interface
Screen 01 · 3D product experienceKey product screen
Screen 02 · Brand homepageMarketing angle
Solve the trust gap in buying light online by letting people play with it: the 3D dimmer is both the product demo and the ad. Sell the object, not the bulb.
The campaign
"See the Glow" — a campaign built entirely on the interactive 3D moment: short loops of a lamp dimming warm-to-bright as thumb-stopping social creative, an embeddable 3D viewer press/designers can drop into articles, and a trade program giving architects the configurator as a spec tool.
Headline directions
“You can't feel a lamp through a photo. So we built the glow.”
“Rotate it. Dim it. Then decide.”
“Lighting as a collectible, not a fixture.”
What Limited Labs built
- 01Real-time 3D product configurator (rotate, dim, room preview)
- 02Gallery-grade brand identity and photographic direction
- 03Made-to-order DTC commerce with trade/architect accounts
- 04Embeddable 3D viewer as a PR and spec tool
- 05'See the Glow' interactive launch campaign
Service demonstrated
Product Lab
3D product experience & product lab — using real-time 3D to solve a genuine commercial problem (selling light online) and turn the demo into the marketing.
Explore this serviceWork 15 of 25
Want a system like this for your business?
Every work in this collection is one connected build — brand, product, and marketing designed together. That’s the whole idea behind Limited Labs.