Offer & funnel map
We align your offer, landing experience, and ad narrative so every euro spent has somewhere useful to land.
03 / Marketing Engines
Content + ads that compound.
Content, ads, and lead workflows built to publish, learn, and improve every month.
- Content Calendars
- Meta Ads
- Copywriting (AL/EN)
- Campaign Strategy
- KPI Reporting
- Lead Workflows
What's included
- 01
Meta Ads
Account setup, pixel + events, audiences, creative matrix, and weekly optimization.
- 02
Google Ads (Search/PMax)
Optional add-on for high-intent local search.
- 03
Content system
Monthly calendar, batch shoot day, and scripted post archetypes.
- 04
Copywriting (AL/EN)
Captions, ad copy, email, and landing copy in Albanian and English.
- 05
Lead workflows
Landing pages, capture, follow-up sequences, and WhatsApp/email handoff.
- 06
Email marketing
List setup, welcome flow, and monthly broadcast plan.
- 07
Analytics & KPI dashboard
UTM scheme, event naming, and monthly KPI report.
- 08
Influencer / UGC briefs
Vetted local creator outreach and brief templates.
- 09
Local / geo campaigns
Geofenced ads for restaurants, real estate, and hospitality.
- 10
Content audit (one-off)
Teardown of current channel performance with clear next steps.
Who it's for
- Local Albanian businesses spending on ads without a system behind the creative.
- E-commerce brands that need content and paid working as one engine.
- Hospitality and real estate operators who need booked demand, not vanity reach.
- Teams that want weekly learning cadence — not a one-time campaign and silence.
Deliverables
- Offer + landing alignment map
- Creative matrix (angles × formats)
- Meta Ads account structure
- Content calendar (monthly)
- Weekly optimization checklist
- Lead follow-up script templates
- KPI dashboard (lightweight)
How we work
Creative system & launch
Repeatable ad angles, content batch, and tracking setup — then we go live with a clear test matrix.
Learn & optimize
Weekly decisions: keep, fix, or kill. Reporting that forces action, not slide decks.
Related work
Classified examples and working models that overlap with this system.
Start with context, not a sales pitch.