Brand + Marketing · Restaurant · 2026
Ember & Oak
Everything touches fire. Book the counter.
- Brand identity
- Marketing
- Booking
The concept
Ember & Oak is a fire-kitchen restaurant where every dish — including dessert — passes over live coals, seating 24 at a counter around the hearth. The brand and marketing system is built to keep that counter full nightly and to make the restaurant famous beyond its walls: a reservation engine, a content machine fed by the fire, and a membership for regulars. Revenue: covers, private hearth buyouts, and a supper-club membership.
Who it’s for
Food-obsessed diners, date-night couples and out-of-town food tourists chasing a signature experience.
- 24
- Seats to fill nightly
- -No-shows
- Deposits + seatings
- Members
- Guaranteed-regular revenue
Brand direction
Ember cinema. Near-black rooms lit only by orange coals, a tactile display face with a hand-cut feel, and photography that treats flame as the hero. The identity smells like woodsmoke — warm, primal, premium. Menus, matchbooks and the site all glow from a single ember-orange light source.
Visual identity
Charcoal
#0c0806
Canvas
Ember Orange
#e8591f
Accent
Brass
#c9962f
Secondary
Tallow
#f4e9d8
Type
Display type
Ember & Oak
Tanker — chunky, tactile, hand-cut character
Text + system
General Sans — clean menu and booking UI
The accent is used like firelight — glows on CTAs and the nightly menu, never as flat fill.
Voice
A chef at the pass: short, sensory, a little intense. Names the fire, not the plating.
REF · Fire-kitchen cinema — near-black, ember-orange glow, tactile serif; Noma × steakhouse editorial.
Homepage & product interface
Screen 01 · Restaurant siteBooking flow
Screen 02 · Reservation flowMarketing angle
Sell the fire, not the food: 24 seats and live flame make scarcity and spectacle the story. The marketing turns every service into filmable content.
The campaign
"Fed by the Fire" — a content engine where the kitchen itself is the studio: nightly vertical clips of flame, char and plating; a monthly 'hearth buyout' for tastemakers; and a supper-club membership that guarantees regulars a counter seat and early access to collab nights.
Headline directions
“Twenty-four seats. One fire. Every night.”
“Dessert goes on the coals too.”
“You don't get a table. You get the counter.”
What Limited Labs built
- 01Fire-kitchen brand identity, menu system and matchbook-to-web collateral
- 02Scarce-seating reservation engine with deposits and seatings
- 03'Fed by the Fire' nightly content engine and templates
- 04Supper-club membership design and private-hearth buyout offer
- 05Local launch and food-press partnership plan
Service demonstrated
Marketing Engines
Marketing engines + brand — a restaurant growth system where identity, content and booking are engineered together to keep a scarce room full and famous.
Explore this serviceWork 19 of 25
Want a system like this for your business?
Every work in this collection is one connected build — brand, product, and marketing designed together. That’s the whole idea behind Limited Labs.